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Topic: Beer replaces crypto in Super Bowl 2023 ads

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Beer replaces crypto in Super Bowl 2023 ads
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Following their appearance in last year's Super Bowl broadcast, cryptocurrency companies are anticipated to sit out the 2023 event, reported news agency AFP.To get more news about titanftx, you can visit wikifx.com official website.

However, the yearly advertising spectacular — a kind of marketing battle that runs parallel to the American football championship — features a variety of beer and car firms, as well as other well-known brands such as M&M's chocolates, which has been teasing its spot since last month.The "Breaking Bad" ensemble reunites to promote PopCorners chips in this year's commercial lineup, which also includes a collaboration between General Motors and Netflix that features an electric car navigating "Squid Games" and other settings from popular streaming shows.
The advertisements are highly profitable, frequently earning $6 or $7 million for 30 seconds of airtime. That is nearly ten times the price of an advertisement during the United States vs. Britain World Cup game in 2022.According to Kantar, a data analytics and brand consultant, last year's game produced $578 million in advertising revenue for NBC, an increase of $143.8 million over the previous year's telecast.

It's a lot of money for a media spot," said Derek Rucker, a Northwestern University marketing professor. "However, where else can you get 100 million people to see an advertisement at the same time?"

The advertisements have become such an important part of the game in the United States that "a vast amount of people" actively watch and discuss the commercials during gatherings, according to Rucker.

Every year in the middle of winter, "Super Bowl Sunday" brings together families and friends for several hours of competition, revelry, and entertainment.

The Kansas City Chiefs will face the Philadelphia Eagles in this year's game. As is customary, the show features A-list half-time entertainment, this time led by Rihanna.

Over-the-top advertisements have a lengthy history, including such landmarks as Ridley Scott's minute-long commercial for Apple launching the Macintosh computer in 1984.

The commercial, which portrays a female athlete breaking a screen depicting a "Big Brother" figure, parodies George Orwell's famous novel, finishing with a vow that the introduction of the computer will demonstrate "why 1984 won't be like '1984.'"M&M's, which is owned by Mars, announced on January 24 that it was suspending a publicity campaign featuring cartoon mascots of the coloured candies after the campaign was criticised as "woke" by US conservatives due to stylistic changes, such as the introduction of a purple character, a colour associated with the LGBTQ community.

M&M's declared an "indefinite stop" of the "spokescandies" and introduced a new brand ambassador, popular comedian Maya Rudolph, in a move ideally timed to capture public attention ahead of a splashy Super Bowl ad.

Gartner analyst Andrew Frank does not anticipate politically charged advertisements this year, expecting that corporations will tread carefully in a divided country where strong messages can backfire.



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-- Edited by tisnopi on Friday 29th of December 2023 03:21:14 AM

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