We are coming to the point where less and less work is required of the marketer and more and more work is required of the head. Templates and design are being unified and automated, conversions of all sorts are automatically pulled up and rebuilt depending on different attribution models, everyone's omnichannel is working at best, and finally the invaluable human resource is being used for its direct purpose.
Three-quarters of marketers surveyed believe that subscriber-centricity is the future of https://growthdot.com/gdpr-compliance-for-zendesk/ email marketing. We are moving away from mass mailings and tailoring each email to a specific person. We are also changing our approach to copywriting: creating different messages for different segments of the audience. And we have to do this in a pinpointed way.
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