Customers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.
It is better to buy online due to the following factors:
Comfort from home:
You can shop from the comfort of your own home. This is great for when you don’t feel like dealing with crowds or going out in bad weather.
No pressure sales:
You don’t have to worry about salespeople trying to pressure you into buying something you don’t want.
Many online stores offer cheaper prices because they don’t have the overhead costs that brick-and-mortar stores do.
Better deals:
You can often find better deals on the same product online than you would in a brick-and-mortar store. This is because online stores often have sales and discounts that aren’t available in physical stores.
