Until recently, restaurants used punch cards and plastic cards for their loyalty programs. Today, many are replacing traditional card-based loyalty programs with mobile loyalty apps.

In this article, we focus on how restaurant loyalty apps can be used to build customer loyalty. We demonstrate this with examples of the world’s top food chains. We also outline must-have features and conclude with useful tips on how to set up an effective loyalty program. But first, let’s talk about why restaurants should go mobile for building customer loyalty.