Preparations are in full swing for the third China International Import Expo (CIIE), scheduled to open in early November this year. The event is likely to instil confidence in the business environment as COVID-19 clobbers the global economy.To get more news about CIIE, you can visit shine news official website.
The CIIE is the first dedicated import exhibition in the world and has seen fruitful outcomes in the past two editions.This year, the average exhibition area for the world's top 500 companies and industry leaders will increase by 14 percent from last year, Sun Chenghai, deputy director of the CIIE Bureau, said at a press briefing on Friday. "It reflects a broad recognition of both the CIIE and the Chinese market," Sun said.
The total planned exhibition area for enterprises at the third CIIE is 360,000 square meters, 60,000 square meters larger than the previous edition.
Four new zones for public health and epidemic prevention, energy conservation and environment protection, smart transportation, as well as sports goods and competitions will be set up at the event, according to Sun, who said that the number of top enterprises scheduled to participate has already surpassed that of previous editions with many latest products and technologies set to debut.
For this year's expo, some signing ceremonies and roadshows have been moved online to facilitate participation due to the novel coronavirus outbreak.
Leading tire manufacturer Michelin is scheduled to take part in this year's CIIE for the first time after visiting the previous two expos.
"CIIE is the first national-level expo worldwide focusing on import and a breakthrough in international trade," said Kamran Vossoughi, president and CEO of Michelin Greater China. "Michelin hardly participates in any expo directly, but this year we will showcase our vision in sustainability," Vossoughi said.Joerg Uwe Hille, with Carl Cloos Schweisstechnik GmbH, a Germany-based welding company with over 100 years of history, said the online roadshow was productive as it provided first-hand information.
"The CIIE provided such a great platform for us to form business relations and contracts. We will expand our exhibition booth to 100 square meters this year," Hille said.
Authorities in Shanghai have worked together to streamline clearance procedures and lower costs for enterprises while staying vigilant for epidemic prevention and control for this year's expo.The past two expos have proven that the event is a great window for global players to tap into the Chinese market and also a testimony of China's commitment to opening-up and quality development.
"We benefitted a lot from last year's CIIE. It really showed us that China is gearing up the opening-up," said Naoko Hase, head of corporate strategy division at Shiseido China Co. Ltd. She said the company was impressed with the outcome of the last CIIE. Shiseido signed a three-year MOU with CIIE Bureau earlier this month, which means the company will attend the annual event for the next three years.
"The COVID-19 pandemic did not affect Shiseido's confidence in the Chinese market, and we will further strengthen investment in China in the future," she said, adding that the company in March announced it will launch an R&D center in Shanghai.
The Japanese cosmetic giant will showcase luxury brand The Ginza for the first time on the Chinese mainland, and exhibit a newly-launched skincare brand BAUM outside Japan for the first time during the coming CIIE, according to Hase.