The past two years, although the annual growth rate of industry has slowed, but still overall steady growth, with the acceleration of China's urbanization process, there is still the flooring industry can be expected continued growth in the coming decade. Future market competition floor position will be concentrated in the second and third line market, and even the four market towns, the total amount of the huge market, but the monomer is small, difficult to develop, manage, difficult to estimate the degree of difficulty. There is no doubt that this is a typical long tail market, competition has entered a crucial stage, the new situation calls for new business models. Some time ago, the entire flooring industry stir floor to the countryside policy, but it seems that nothing happened after lively, countries do not have the amount of subsidy clear floor to the countryside, there is no category will be included in the directory, which is a major cause of the floor price can not be determined, corporate none other limited space. In fact, building materials and appliances operating costs, service costs far higher than a second-tier mature markets. Countryside products implement preferential measures, in fact, the cost is very high, there is no viable operating modes can learn from countries without specific amount of subsidies, this policy can only die a natural death, become a corporate promotional gimmick nothing. The reason why we are very concerned about the materials to the countryside, because it relates to the three or four markets the huge potential business opportunities, but the market appears attractive, it is not easy to swallow. At the same time, business plan, though the channel sink on the table, but its ultimate implementation of the results by different businesses.
